Data Policy | New Realty Group

1. Overview

This Data Policy describes how New Realty Inc.(“NRG”) collects, processes, stores, and manages data through our website and real estate services. This policy supplements our Privacy Policy and provides additional detail on our data handling practices.

2. Data We Collect

We collect and process the following categories of data:

2.1 Data You Provide

Name, email address, and phone number submitted through contact and consultation forms
Real estate preferences including budget, timeline, property type, and buying or selling intent
Messages and communications sent through the website

2.2 Data Collected Automatically

Device information (browser type, operating system, screen resolution)
Network information (IP address, approximate geographic location)
Usage data (pages visited, time on site, click patterns, referring source)
Performance data (page load times, errors encountered)

3. How We Process Data

Data is processed for the following purposes:

Service Delivery: To respond to inquiries, schedule consultations, and provide real estate services
Communication: To send consultation confirmations and follow-up communications via email
Analytics: To understand how our website is used and improve user experience
Advertising: To measure the effectiveness of advertising campaigns on platforms including Google Ads, Facebook Ads, and other digital advertising platforms
Compliance: To comply with legal obligations under Canadian law, including RECA regulations

4. Data Storage

Our website is hosted on Vercel's infrastructure. Form submissions are processed through our email delivery service (Resend) and delivered to our team. We do not maintain a separate database of user submissions beyond our email systems.

Data may be stored or processed in servers located in Canada or the United States. Where data is transferred outside of Canada, we ensure appropriate safeguards are in place in accordance with PIPEDA requirements.

5. Third-Party Data Processors

We use the following third-party services that may process your data:

Vercel: Website hosting and analytics (privacy policy at vercel.com/legal/privacy-policy)
Resend: Email delivery service for form submissions (privacy policy at resend.com/legal/privacy-policy)
Google: Google Ads conversion tracking and analytics (privacy policy at policies.google.com/privacy)
Meta: Facebook and Instagram advertising pixel for conversion tracking (privacy policy at facebook.com/privacy/policy)

Each third-party processor is bound by their own privacy policies and data processing agreements. We select processors that demonstrate adequate data protection practices.

6. Data Subject Rights

In accordance with PIPEDA and Alberta's PIPA, you have the following rights regarding your personal data:

Right of Access: You may request a copy of the personal data we hold about you
Right of Correction: You may request that we correct inaccurate or incomplete data
Right of Deletion: You may request that we delete your personal data, subject to legal retention requirements
Right to Withdraw Consent: You may withdraw your consent for data processing at any time
Right to Complain: You may file a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

To exercise any of these rights, please contact us at info@nrg.ca. We will respond to your request within 30 days.

7. Data Breach Procedures

In the event of a data breach that poses a real risk of significant harm, we will:

Notify affected individuals as soon as feasible
Report the breach to the Office of the Privacy Commissioner of Canada as required under PIPEDA
Take immediate steps to contain and remediate the breach
Document the breach and maintain records as required by law

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Our general retention periods are:

Consultation and contact form data: Retained for the duration of the client relationship plus 2 years
Website analytics data: Retained for up to 26 months
Transaction records: Retained as required by RECA and applicable tax laws

9. Changes to This Policy

We may update this Data Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

10. Contact for Data Inquiries

For questions about this Data Policy or to make a data-related request, please contact:

New Realty Inc.
Data Protection Contact
3018 Calgary Trail NW, Edmonton, AB T6J 6V4
Email: info@nrg.ca
Phone: 780-233-7125